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For example, Google introduced a penalty immediately after the New Year to combat aggressive ads on mobile sites.


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  • Workshop Archives: SEO fundamentals part 1!

Minor changes in the algorithm occur much more often than major ones. If your site suffers from any of the following four symptoms, you might be on the receiving end of a slap on the wrist from Google. Those looking for SEO shortcuts should tread lightly if they want to avoid a potential penalty. Now, keep in mind the difference between a sharp decline in traffic versus a slow decline that rebounds.

For example, Webmaster Tools can help you diagnose problems such as a potential duplicate content penalty. Google then provides a list of any potential issues and allows you to take the necessary actions to fix them. As noted, not all algorithm penalties are identical in terms of severity.

The Google Panda update revolutionized SEO, prompting every business that relies on Google for lead generation and sales to pay attention. What Is the Panda update? Panda uses a search algorithm named after the Google Engineer, Biswanath Panda. It even changed how links are built since high-quality relevant links pointing to a webpage ultimately add to its value when it comes to SEO power. Panda 1. Note: Panda is called an update because the filter runs periodically. And, every time it runs, the algorithm takes a new shape.

In other words, high-quality content will likely bounce back in the search results while content pages that escaped the previous update get caught in the Panda ne t.

There has been a Panda update every months since , for a total of 28 updates with the most recent in May of This number may not be precisely accurate, because a lot of minor tweaks most likely have occurred in-between them, but it lies within that range. This update was primarily aimed at U. For example, Moz has hundreds of writers, but it still enjoys top rankings in Google, because it makes sure that the content delivers plenty of value to readers.

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This filter also affected international queries on google. Low-quality content and pages were further penalized, while those who worked extremely hard at producing rich and interesting content saw a boost in organic traffic when looking at the rank tracker. Panda 2. Bloggers and site owners who wrote and published content that engaged the user and enhanced site navigability benefited from these changes according to any website auditor. This update brought large sites higher up in the SERPs — e.


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After Panda 2. Although this number seems low, it is still significant for any rank tracker, considering the number of searches conducted every day. Each of these algorithm changes came about as a result of search users not getting relevant and useful information. As an advertising media company, Google wants to make money, and unless they satisfy searchers, how would they do that? It was the next generation of Panda, and it generated both winners and losers.

This update had a big impact. Panda 4. When you build a site today, you have to consistently write and publish in-depth content. This content must add value, be interesting to the reader, and solve a definite problem with availability on mobile devices. The major losers after Panda 4. As with every Panda update, there are winners too.

Overall, not every sector or industry lost in Panda 4.

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With Panda 4. The latest update, Panda 4.

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For the most part, the update was a success for encouraging marketers to focus on valuable, thought-provoking pieces versus fluff. Rather than let marketers get away with spammy and misleading results, Google fought back. This can cause a lot of problems, especially where SEO is concerned, but for site visitors, too.

When the Google spider discovers duplicate content on your site, it will first analyze other elements that make up your web page before penalizing you. Fortunately, finding duplicate content on your site is fairly easy to do. Simply follow these steps:.

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Input your site URL. Input another URL that you want to compare for duplicate content — e. Step 2: Analyze your results. If the results show that your pages contain some duplicate content, you can then solve the problem in one of two ways:. To find duplicate content outside your site, follow these steps:. Step 1: Go to Siteliner. Step 2: Analyze duplicate content pages. If you accept guest posts or sponsored articles on your blog, you should make it a habit to check for duplicate content first. Not only does crafting original content prevent you from repeating what someone else has already said, but also provides opportunities for you to answer questions for your audience that nobody else is bothering to touch.

Low-quality links pointing to your pages can also trip you up because Penguin 2. According to Kristi Hines , any low-quality content from the past can come back to haunt you. The ones that you built when you first started marketing can also have an effect in any rank tracker.

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The ugly truth is this: If your site has a large number of inbound links coming from irrelevant sites i. You need to focus on getting incoming links, predominantly from sites that have the same theme or subject as your site. Fortunately, becoming this type of website auditor is fairly simple.

Just follow these steps:. Step 1: Go to OpenSiteExplorer. Type in your site URL. Links in your page footer, site wide links, and links with over-optimized anchor text, among others, are all good places to start. Rather than look suspicious to Google, keeping your link profile squeaky clean on a regular basis keeps you from having to play catch-up or fact a potential penalty. If you need more information about remedying either of these first two Panda-penalty factors — duplicate content and low-quality inbound links — try these helpful articles:.

A single-page session is when someone visits a page on your site and then leaves your site altogether, without interacting clicking other links or reading more of your content further with your site. The answer will vary depending on your industry. What truly matters when considering SEO power is that your conversion rates are increasing. Here is the average bounce rate by industry. For instance, Recruiting.